{"id":1740,"date":"2020-02-15T13:00:14","date_gmt":"2020-02-15T12:00:14","guid":{"rendered":"https:\/\/www.cituro.com\/help\/?page_id=1740"},"modified":"2021-11-16T09:04:50","modified_gmt":"2021-11-16T08:04:50","slug":"facebook-pixel","status":"publish","type":"page","link":"https:\/\/www.cituro.com\/help\/developers-corner\/conversion-tracking\/facebook-pixel","title":{"rendered":"Facebook Pixel"},"content":{"rendered":"

[et_pb_section fb_built=“1″ specialty=“on“ module_class=“ et_pb_specialty_fullwidth“ _builder_version=“3.22″ inner_width=“89%“ inner_width_tablet=“80%“ inner_width_phone=““ inner_width_last_edited=“on|desktop“ inner_max_width=“89%“ inner_max_width_tablet=“80%“ inner_max_width_phone=““ inner_max_width_last_edited=“on|desktop“ make_fullwidth=“on“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_sidebar area=“sidebar-1″ disabled_on=“on|on|off“ _builder_version=“3.29.3″ custom_padding=“50px|||“ global_colors_info=“{}“][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=“3_4″ specialty_columns=“3″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner disabled_on=“off|off|off“ admin_label=“Zeile“ _builder_version=“3.29.3″ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Facebook Pixel“ _builder_version=“3.29.3″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

Tracking mit dem Facebook Pixel<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=“4.13.0″ custom_padding=“0px||20px“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]Ein Tracking Code, mit dem Sie f\u00fcr Ihre Werbekampagnen auf Facebook und Instagram Zielgruppen messen, optimieren und aufbauen k\u00f6nnen.<\/p>\n

ACHTUNG:<\/strong> Stellen Sie sicher, dass Sie den Facebook Pixel datenschutzkonform einsetzen!<\/p>\n

[\/et_pb_text][et_pb_text admin_label=“Anleitung“ _builder_version=“3.29.3″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]Es gibt zwei verschiedene Varianten, je nachdem wie Sie die Onlinebuchung auf Ihrer Webseite eingebunden haben:<\/strong>[\/et_pb_text][et_pb_text _builder_version=“3.29.3″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<\/p>\n

    \n
  1. Anleitung Overlay:<\/a> Sie haben die Onlinebuchung als Overlay<\/strong> eingebunden und die Onlinebuchung \u00f6ffnet sich nahtlos auf Ihrer Webseite.<\/li>\n
  2. Anleitung Link:<\/a> Sie haben die Onlinebuchung als Link<\/strong> eingebunden und die Onlinebuchung \u00f6ffnet sich auf einer separaten Seite.<\/li>\n<\/ol>\n

    [\/et_pb_text][et_pb_divider color=“#555555″ _builder_version=“3.5.1″ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner disabled_on=“off|off|off“ admin_label=“Zeile“ _builder_version=“3.29.3″ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“1. Overlay\/IFrame“ _builder_version=“3.29.3″ global_colors_info=“{}“]<\/p>\n

    1. Facebook Pixel einf\u00fcgen (Overlay)<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Navigation<\/strong>: Men\u00fc<\/strong> \u2192 Onlinebuchung<\/strong> \u2192 Tab Tracking\/Callbacks<\/strong><\/p>\n

    Folgen Sie dieser Anleitung, wenn Sie die Onlinebuchung als Overlay oder IFrame eingebunden haben und stellen Sie sicher, dass Sie den Facebook Pixel Code auf Ihrer Webseite eingebunden haben.<\/p>\n

    Kopieren Sie den entsprechenden Code und f\u00fcgen Sie diesen in das entsprechende Feld im cituro Manager ein. Jetzt k\u00f6nnen Sie im Facebook Eventsmanager die Aufrufe in Echtzeit verfolgen oder eine \u00dcbersicht der Aufrufe erhalten.[\/et_pb_text][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Beim Laden der Buchung:<\/strong>[\/et_pb_text][et_pb_code module_class=“source_code“ _builder_version=“3.29.3″ global_colors_info=“{}“]window.fbq(‚track‘, ‚Contact‘);[\/et_pb_code][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Nach der Buchung:<\/strong>[\/et_pb_text][et_pb_code module_class=“source_code“ _builder_version=“3.29.3″ global_colors_info=“{}“]window.fbq(‚track‘, ‚Lead‘);[\/et_pb_code][et_pb_divider color=“#555555″ _builder_version=“3.5.1″ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner disabled_on=“off|off|off“ admin_label=“Zeile“ _builder_version=“3.29.3″ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“2. Link“ _builder_version=“3.29.3″ global_colors_info=“{}“]<\/p>\n

    2. Facebook Pixel einf\u00fcgen (Link)<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Navigation<\/strong>: Men\u00fc<\/strong> \u2192 Onlinebuchung<\/strong> \u2192 Tab Tracking\/Callbacks<\/strong><\/p>\n

    Folgen Sie dieser Anleitung, wenn Sie die Onlinebuchung als Link eingebunden haben und die Onlinebuchung sich auf einer separaten Seite \u00f6ffnet.<\/p>\n

    Schritt 1:
    \nKopieren Sie den entsprechenden Code und f\u00fcgen Sie diesen in das entsprechende Feld im cituro Manager ein. <\/p>\n

    Schritt 2:
    \nL\u00f6schen Sie die rote Beispiel-ID und f\u00fcgen Sie Ihre Facebook Pixel ID ein. (ACHTUNG: L\u00f6schen Sie nicht die Hochkomma)<\/p>\n

    Jetzt k\u00f6nnen Sie im Facebook Eventsmanager die Aufrufe in Echtzeit verfolgen oder eine \u00dcbersicht der Aufrufe erhalten.[\/et_pb_text][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Beim Laden der Buchung:<\/strong>[\/et_pb_text][et_pb_code module_class=“source_code“ _builder_version=“3.29.3″ global_colors_info=“{}“]!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,’script‘,’https:\/\/connect.facebook.net\/en_US\/fbevents.js‘);window.fbq(‚init‘, ‚123456789876543<\/span>‚);window.fbq(‚track‘, ‚Contact‘);[\/et_pb_code][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Nach der Buchung:<\/strong>[\/et_pb_text][et_pb_code module_class=“source_code“ _builder_version=“3.29.3″ global_colors_info=“{}“]!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,’script‘,’https:\/\/connect.facebook.net\/en_US\/fbevents.js‘);window.fbq(‚init‘, ‚123456789876543<\/span>‚);window.fbq(‚track‘, ‚Lead‘);[\/et_pb_code][et_pb_divider color=“#555555″ _builder_version=“3.5.1″ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=“3.25″ global_module=“491″ global_colors_info=“{}“][et_pb_column_inner _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_divider color=“#555555″ divider_position=“center“ _builder_version=“4.12.1″ global_colors_info=“{}“][\/et_pb_divider][et_pb_text _builder_version=“4.12.1″ global_colors_info=“{}“]<\/p>\n

    Klingt kompliziert? Wir helfen gerne!<\/h2>\n

    [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=“1_2,1_2″ _builder_version=“3.25″ global_module=“487″ saved_tabs=“all“ global_colors_info=“{}“][et_pb_column_inner type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_blurb title=“Termin vereinbaren“ url_new_window=“on“ use_icon=“on“ font_icon=“||divi||400″ icon_color=“#555555″ module_id=“make-appointment-element“ _builder_version=“4.13.0″ header_level=“h3″ text_orientation=“center“ custom_padding=“10px|10px|10px|10px“ animation_style=“zoom“ link_option_url_new_window=“on“ custom_css_main_element=“cursor:pointer;“ box_shadow_style=“preset1″ global_colors_info=“{}“]<\/p>\n

    Wir zeigen Ihnen live was cituro alles kann.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=“E-Mail“ use_icon=“on“ font_icon=“||divi||400″ icon_color=“#555555″ _builder_version=“4.13.0″ header_level=“h3″ text_orientation=“center“ custom_padding=“10px|10px|10px|10px“ animation_style=“zoom“ box_shadow_style=“preset1″ global_colors_info=“{}“]<\/p>\n

    Schreiben Sie uns eine E-Mail
    \n    support@cituro.com<\/a><\/p>\n

    [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_blurb title=“Live Chat“ use_icon=“on“ font_icon=“w||divi||400″ icon_color=“#555555″ _builder_version=“4.13.0″ header_level=“h3″ text_orientation=“center“ custom_padding=“10px|10px|10px|10px“ animation_style=“zoom“ box_shadow_style=“preset1″ global_colors_info=“{}“]<\/p>\n

    Stellen Sie uns Ihre Fragen im Live-Chat.<\/p>\n

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    Wir sind f\u00fcr Sie da
    \n    +49 821 999 739 40<\/a><\/p>\n

    [\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Ein Tracking Code, mit dem Sie f\u00fcr Ihre Werbekampagnen auf Facebook und Instagram Zielgruppen messen, optimieren und aufbauen k\u00f6nnen.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1715,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1740","page","type-page","status-publish","hentry"],"yoast_head":"\nFacebook Pixel - cituro Helpcenter<\/title>\n<meta name=\"description\" content=\"Hier zeigen wir Ihnen, wie Sie den Buchungsprozess mit Facebook Pixel tracken k\u00f6nnen, um Werbekampagnen auf Facebook und Instagram zielgruppenoptimiert zu schalten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cituro.com\/help\/developers-corner\/conversion-tracking\/facebook-pixel\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Pixel - 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