{"id":1726,"date":"2020-02-15T11:46:15","date_gmt":"2020-02-15T10:46:15","guid":{"rendered":"https:\/\/www.cituro.com\/help\/?page_id=1726"},"modified":"2023-05-22T09:34:35","modified_gmt":"2023-05-22T07:34:35","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/www.cituro.com\/help\/developers-corner\/conversion-tracking\/google-analytics","title":{"rendered":"Google Analytics"},"content":{"rendered":"

[et_pb_section fb_built=“1″ specialty=“on“ module_class=“ et_pb_specialty_fullwidth“ _builder_version=“3.22″ inner_width=“89%“ inner_width_tablet=“80%“ inner_width_phone=““ inner_width_last_edited=“on|desktop“ inner_max_width=“89%“ inner_max_width_tablet=“80%“ inner_max_width_phone=““ inner_max_width_last_edited=“on|desktop“ make_fullwidth=“on“ locked=“off“ global_colors_info=“{}“][et_pb_column type=“1_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_sidebar area=“sidebar-1″ disabled_on=“on|on|off“ _builder_version=“3.29.3″ custom_padding=“50px|||“ global_colors_info=“{}“][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=“3_4″ specialty_columns=“3″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner admin_label=“Zeile“ _builder_version=“3.25″ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“Google Analytics“ _builder_version=“3.29.3″ global_colors_info=“{}“]<\/p>\n

Tracking mit Google Analytics<\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=“3.29.3″ custom_padding=“0px||20px“ global_colors_info=“{}“]Mit Google Analytics k\u00f6nnen Sie die Daten Ihres Unternehmens analysieren und so mehr \u00fcber Ihre Kunden erfahren.
\n<\/p>\n

ACHTUNG:<\/strong> Stellen Sie sicher, dass Sie Google Analytics datenschutzkonform<\/a> einsetzen!\n<\/p>\n

[\/et_pb_text][et_pb_text admin_label=“Anleitung“ _builder_version=“4.14.5″ global_colors_info=“{}“]Es gibt drei verschiedene Varianten, je nachdem wie Sie die Onlinebuchung auf Ihrer Webseite eingebunden haben:<\/strong>[\/et_pb_text][et_pb_text _builder_version=“4.14.5″ global_colors_info=“{}“]<\/p>\n

    \n
  1. Anleitung mit Javascript Callbacks:<\/a> Sie haben die Onlinebuchung als Overlay oder Iframe<\/strong> eingebunden und m\u00f6chten \u00fcber Javascript Callbacks tracken.<\/li>\n
  2. Anleitung Overlay (Nicht mehr aktuell):<\/a> Sie haben die Onlinebuchung als Overlay<\/strong> eingebunden.<\/li>\n
  3. Anleitung Link\/Iframe (Nicht mehr aktuell):<\/a> Sie haben die Onlinebuchung als Link oder Iframe<\/strong> eingebunden.<\/li>\n<\/ol>\n

    [\/et_pb_text][et_pb_divider color=“#555555″ _builder_version=“3.5.1″ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner disabled_on=“off|off|off“ admin_label=“Zeile“ _builder_version=“4.14.5″ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“1. Conversion tracking mit Javascript callbacks“ _builder_version=“4.14.5″ global_colors_info=“{}“]<\/p>\n

    1. Google Analytics mit Javascript Callbacks<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=“4.14.5″ global_colors_info=“{}“]<\/p>\n

    Folgen Sie dieser Anleitung, wenn Sie die Onlinebuchung als Overlay oder Iframe eingebunden haben und Ereignisse w\u00e4hrend des Buchungsvorgangs \u00fcber Ihre Elternseite abfragen m\u00f6chten. Durch die flexible Einrichtung auf der Elternseite, k\u00f6nnen wichtige Informationen aus der Buchung \u00fcber window.postMessage()<\/a> \u00fcbergeben werden.<\/p>\n

    Genauere Informationen finden Sie in unserer Anleitung zu Javascript Callbacks<\/a>.[\/et_pb_text][et_pb_text _builder_version=“4.14.5″ global_colors_info=“{}“]<\/strong><\/p>\n

    Schritt 1:
    Kopieren Sie den entsprechenden Code und f\u00fcgen Sie diesen innerhalb des Bereiches auf Ihre Elternseite ein.<\/p>\n

    Schritt 2:
    L\u00f6schen Sie die rote Beispiel-ID und f\u00fcgen Sie Ihre Google Tag Manager Container- ID ein.<\/p>\n

    Jetzt k\u00f6nnen Sie in Google Analytics unter Echtzeit<\/i> \u2192 Ereignisse<\/i> die Aufrufe in Echtzeit verfolgen oder unter Verhalten<\/i> \u2192 Ereignisse<\/i> \u2192 \u00dcbersicht<\/i> eine \u00dcbersicht der Aufrufe erhalten.<\/p>\n

    [\/et_pb_text][et_pb_code raw_content_last_edited=“off|desktop“ admin_label=“Code (BITTE NICHT BEARBEITEN)“ module_class=“source_code“ _builder_version=“4.14.5″ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″]<script async=““ src=“https:\/\/www.googletagmanager.com\/gtm.js?id=GTM-123ABCDE<\/span>„\/><script>window.addEventListener( ‚message‘, function (e) { if (e.data.event && e.data.event.source == ‚cituro‘) { if (e.data.event.type == ‚onLoad‘) { window.dataLayer = window.dataLayer || []; window.dataLayer.push({ ‚event‘: ‚onLoad‘, ‚event_category‘: ‚cituro-booking‘ }); } else if (e.data.event.type == ‚onClose‘) { window.dataLayer = window.dataLayer || []; window.dataLayer.push({ ‚event‘: ‚onClose‘, ‚event_category‘: ‚cituro-booking‘ }); } else if (e.data.event.type == ‚onBookingCompleted‘) { window.dataLayer = window.dataLayer || []; window.dataLayer.push({ ‚event‘: ‚onBookingCompleted‘, ‚event_category‘: ‚cituro-booking‘ }); } } });<\/script>[\/et_pb_code][et_pb_divider color=“#555555″ _builder_version=“4.14.5″ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=“Zeile“ _builder_version=“3.25″ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“2. Overlay“ _builder_version=“4.14.5″ global_colors_info=“{}“]<\/p>\n

    2. Google Analytics Code einf\u00fcgen (Overlay)<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=“Hinweis“ _builder_version=“4.14.5″ global_colors_info=“{}“]<\/p>\n

    Hinweis:<\/strong>
    Diese Methode ist veraltet. Bitte verwenden Sie     1. Google Analytics mit Javascript Callbacks<\/a><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=“4.14.5″ global_colors_info=“{}“]<\/p>\n

    Navigation<\/strong>: Men\u00fc<\/strong> \u2192 Onlinebuchung<\/strong> \u2192 Tab Tracking\/Callbacks<\/strong><\/p>\n

    Folgen Sie dieser Anleitung, wenn Sie die Onlinebuchung als Overlay eingebunden haben und stellen Sie sicher, dass Sie Google Analytics auf Ihrer Webseite eingebunden haben.<\/p>\n

    Kopieren Sie den entsprechenden Code und f\u00fcgen Sie diesen in das entsprechende Feld im cituro Manager ein. Jetzt k\u00f6nnen Sie in Google Analytics unter Echtzeit<\/i> \u2192 Ereignisse<\/i> die Aufrufe in Echtzeit verfolgen oder unter Verhalten<\/i> \u2192 Ereignisse<\/i> \u2192 \u00dcbersicht<\/i> eine \u00dcbersicht der Aufrufe erhalten.<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Beim Laden der Buchung:<\/strong>[\/et_pb_text][et_pb_code module_class=“source_code“ _builder_version=“4.14.5″ global_colors_info=“{}“]\/\/ Legacy: Diese Methode ist veraltet.window.gtag(‚event‘, ‚onload‘, {\t‚event_category‘ : ‚cituro-booking‘});[\/et_pb_code][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Nach der Buchung:<\/strong>[\/et_pb_text][et_pb_code module_class=“source_code“ _builder_version=“4.14.5″ global_colors_info=“{}“]\/\/ Legacy: Diese Methode ist veraltet.window.gtag(‚event‘, ‚oncomplete‘, {\t‚event_category‘ : ‚cituro-booking‘});[\/et_pb_code][et_pb_divider color=“#555555″ _builder_version=“3.5.1″ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner admin_label=“Zeile“ _builder_version=“3.25″ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_text admin_label=“3. Link“ _builder_version=“4.14.5″ global_colors_info=“{}“]<\/p>\n

    3. Google Analytics Code einf\u00fcgen (Link\/Iframe)<\/h2>\n

    [\/et_pb_text][et_pb_text admin_label=“Hinweis“ _builder_version=“4.14.5″ global_colors_info=“{}“]<\/p>\n

    Hinweis:<\/strong>
    Diese Methode ist veraltet. Bitte verwenden Sie     1. Google Analytics mit Javascript Callbacks<\/a><\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]<\/p>\n

    Navigation<\/strong>: Men\u00fc<\/strong> \u2192 Onlinebuchung<\/strong> \u2192 Tab Tracking\/Callbacks<\/strong><\/p>\n

    Folgen Sie dieser Anleitung, wenn Sie die Onlinebuchung als Link oder Iframe eingebunden haben und die Onlinebuchung sich auf einer separaten Seite \u00f6ffnet.<\/p>\n

    Schritt 1:
    Kopieren Sie den entsprechenden Code und f\u00fcgen Sie diesen in das entsprechende Feld im cituro Manager ein.<\/p>\n

    Schritt 2:
    L\u00f6schen Sie die rote Beispiel-ID und f\u00fcgen Sie Ihre Google Analytics ID ein. (ACHTUNG: L\u00f6schen Sie nicht die Hochkomma)<\/p>\n

    Jetzt k\u00f6nnen Sie in Google Analytics unter Echtzeit<\/i> \u2192 Ereignisse<\/i> die Aufrufe in Echtzeit verfolgen oder unter Verhalten<\/i> \u2192 Ereignisse<\/i> \u2192 \u00dcbersicht<\/i> eine \u00dcbersicht der Aufrufe erhalten.<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Beim Laden der Buchung:<\/strong>[\/et_pb_text][et_pb_code module_class=“source_code“ _builder_version=“4.14.5″ global_colors_info=“{}“]\/\/ Legacy: Diese Methode ist veraltet.function trackCituroOnLoad() { \twindow.gtag(‚event‘, ‚onload‘, {\t\t‚event_category‘ : ‚cituro-booking‘\t});}if(typeof window.gtag === ‚function‘){\ttrackCituroOnLoad();}else{\twindow.dataLayer = window.dataLayer || [];\twindow.gtag = function(){window.dataLayer.push(arguments);}\twindow.gtag(‚js‘, new Date());\twindow.gtag(‚config‘, ‚UA-123456789-1<\/span>‚, {‚anonymize_ip‘:true});\t\ttrackCituroOnLoad(); \tvar script = document.createElement(„script“);\tscript.type = „text\/javascript“;\tscript.src = „https:\/\/www.googletagmanager.com\/gtag\/js?id=UA-123456789-1<\/span>„;\tscript.async=1;\tdocument.getElementsByTagName(„head“)[0].appendChild(script); }[\/et_pb_code][et_pb_text _builder_version=“3.29.3″ global_colors_info=“{}“]Nach der Buchung:<\/strong>[\/et_pb_text][et_pb_code module_class=“source_code“ _builder_version=“4.14.5″ global_colors_info=“{}“]\/\/ Legacy: Diese Methode ist veraltet.function trackCituroOnComplete() { \twindow.gtag(‚event‘, ‚oncomplete‘, {\t\t‚event_category‘ : ‚cituro-booking‘\t});}if(typeof window.gtag === ‚function‘){\ttrackCituroOnComplete();}else{\twindow.dataLayer = window.dataLayer || [];\twindow.gtag = function(){window.dataLayer.push(arguments);}\twindow.gtag(‚js‘, new Date());\twindow.gtag(‚config‘, ‚UA-123456789-1<\/span>‚, {‚anonymize_ip‘:true});\t\ttrackCituroOnComplete();\tvar script = document.createElement(„script“);\tscript.type = „text\/javascript“;\tscript.src = „https:\/\/www.googletagmanager.com\/gtag\/js?id=UA-123456789-1<\/span>„;\tscript.async=1;\tdocument.getElementsByTagName(„head“)[0].appendChild(script); }[\/et_pb_code][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=“3.25″ global_module=“491″ collapsed=“off“ global_colors_info=“{}“][et_pb_column_inner _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_divider color=“#555555″ divider_position=“center“ _builder_version=“4.12.1″ global_colors_info=“{}“][\/et_pb_divider][et_pb_text _builder_version=“4.12.1″ global_colors_info=“{}“]<\/p>\n

    Klingt kompliziert? Wir helfen gerne!<\/h2>\n

    [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=“1_2,1_2″ _builder_version=“3.25″ global_module=“487″ saved_tabs=“all“ global_colors_info=“{}“][et_pb_column_inner type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_blurb title=“Termin vereinbaren“ url_new_window=“on“ use_icon=“on“ font_icon=“||divi||400″ icon_color=“#555555″ module_id=“make-appointment-element“ _builder_version=“4.13.0″ header_level=“h3″ text_orientation=“center“ custom_padding=“10px|10px|10px|10px“ animation_style=“zoom“ link_option_url_new_window=“on“ custom_css_main_element=“cursor:pointer;“ box_shadow_style=“preset1″ global_colors_info=“{}“]<\/p>\n

    Wir zeigen Ihnen live was cituro alles kann.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=“E-Mail“ use_icon=“on“ font_icon=“||divi||400″ icon_color=“#555555″ _builder_version=“4.13.0″ header_level=“h3″ text_orientation=“center“ custom_padding=“10px|10px|10px|10px“ animation_style=“zoom“ box_shadow_style=“preset1″ global_colors_info=“{}“]<\/p>\n

    Schreiben Sie uns eine E-Mail
    \n    support@cituro.com<\/a><\/p>\n

    [\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=“1_2″ _builder_version=“3.25″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_blurb title=“Live Chat“ use_icon=“on“ font_icon=“w||divi||400″ icon_color=“#555555″ _builder_version=“4.13.0″ header_level=“h3″ text_orientation=“center“ custom_padding=“10px|10px|10px|10px“ animation_style=“zoom“ box_shadow_style=“preset1″ global_colors_info=“{}“]<\/p>\n

    Stellen Sie uns Ihre Fragen im Live-Chat.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=“Telefon“ use_icon=“on“ font_icon=“||divi||400″ icon_color=“#555555″ _builder_version=“4.13.0″ header_level=“h3″ text_orientation=“center“ custom_padding=“10px|10px|10px|10px“ animation_style=“zoom“ box_shadow_style=“preset1″ global_colors_info=“{}“]<\/p>\n

    Wir sind f\u00fcr Sie da
    \n    +49 821 999 739 40<\/a><\/p>\n

    [\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Mit Google Analytics k\u00f6nnen Sie die Daten Ihres Unternehmens analysieren und so mehr \u00fcber Ihre Kunden erfahren.<\/p>\n","protected":false},"author":1,"featured_media":7865,"parent":1715,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1726","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nGoogle Analytics - cituro Helpcenter<\/title>\n<meta name=\"description\" content=\"Hier zeigen wir Ihnen, wie Sie mit Google Analytics im Buchungsprozess Ihrer Kunden Daten abfragen und analysieren k\u00f6nnen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cituro.com\/help\/developers-corner\/conversion-tracking\/google-analytics\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics - 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